Digital Marketing & Funnel Economics

We find where the funnel leaks, fix the measurement so channel decisions stop being guesses, and scale what the evidence supports. Every step up in spend has to clear the same unit economics bar as the one before it.

What we do

• Unit economics by channel. CAC, LTV, and payback for each channel, reconciled to one source of truth instead of each platform's own report.
• Paid media. Creative testing, landing pages, and bid strategy carry the growth. A bigger budget alone does not.
• Creative as an operation. Production staffed and measured like its own function, so ad fatigue does not quietly raise CAC as spend climbs.
• Platform AI. Clean conversion signals and real creative variety for campaign types like Performance Max and Advantage+, then an audit of what the platform does with them.
• Funnel leaks. Where people stall between the first visit and the purchase, and what each leak costs you.
• SEO and lifecycle. Search, onboarding, segmentation, and win-back programs. Better retention raises what you can afford to pay for each new customer.

Where the founder has done this

At Nav the founder scaled paid acquisition against fixed CAC and payback targets.

• Paid scaled from roughly $50-100K/month to $1.5M/month while holding CAC targets (Nav)
• 362% revenue growth, 2020 to 2022, from stagnant (Nav)
• 1M+ customers, up over 700% (Nav)

The full story is on the founder's site: Stagnant to 362%.

Related reading

• The Future of Marketing: How AI Is Shaping Customer Journeys
• AI Search Is Still Search. Seeing It Is the Hard Part.

How it starts

It starts with a free 30-minute consultation: five minutes on your business, the rest on advice you can use whether or not you go further.