Fractional CMO & Growth Strategy
Senior marketing leadership for scaling companies where the founder can no longer run marketing personally and a full-time executive hire is too early or still open.
Positioning, channel strategy, budget and team design, and an operating cadence that holds up through a real quarter. You get executive judgment now, without a full-time executive salary, from a founder who held the CMO seat and then ran product and revenue as CPO and CRO.
What we do
- Positioning. What you sell, who it is for, and a way of saying it that a customer can repeat.
- Channel strategy. Which channels to fund, which to test, and which to cut, judged on CAC and payback instead of on who argues best in the planning meeting.
- Budget. Spend sized to your unit economics. Each step up in budget has to clear the same bar as the last one.
- Team design. Who to hire and in what order, what to keep in-house, and where an agency or specialist fits better. Hires follow the funnel, not a textbook org chart.
- Operating cadence. A weekly and monthly rhythm for the plan, the numbers, and the decisions, set up so your team keeps running it after we step back.
Where the founder has done this
At Nav the founder started as the company's only marketing hire, went on to serve as CMO, and then carried the revenue number as CPO and CRO.
- 362% revenue growth, 2020 to 2022, from stagnant
- 1M+ customers, up over 700%
- Marketing org built from zero to 20+
- Rebuilt the product org from 1 to 12 as CPO/CRO
- Launched first-party products that became over two-thirds of company revenue
The full stories are on the founder's site: Stagnant to 362% and Carrying the Number.
Related reading
- Building Your Marketing Engine: Why the Right Martech Stack Early Makes All the Difference
- The Four Layers of a Marketing Tech Stack That Actually Works
How it starts
It starts with a free 30-minute consultation: five minutes on your business, the rest on advice you can use whether or not you go further.