Affiliate & Influencer Programs

The founder has built affiliate programs from zero twice. We build the program, the tracking, and the payout process with you. You pay partners on performance, so a partner who sends nothing costs nothing, and commissions do not climb with every new competitor the way auction prices do.

What we do

• Program design. The event you pay on, defined so it is hard to game, and commission terms that hold up as volume grows.
• Partner recruiting. We start with smaller publishers close to your customer, such as niche newsletters and creators whose audiences trust them. Conversion data from those first partners is what you take to the bigger names.
• Tracking you can pay on. Partners are paid on tracked events, so a broken redirect or a stripped parameter becomes a payment dispute. Tracking gets fixed before launch.
• Payouts. Accurate and on time, every cycle, without partners having to chase you.
• Fraud controls. Monitoring for self-referrals, cookie stuffing, and junk traffic, and the willingness to remove a partner whose numbers flatter the dashboard.
• Platform and agency selection. A partner management platform for tracking, contracts, and payouts, and an agency bench for recruiting where it helps.

Where the founder has done this

• Affiliate, partner, and influencer program drove about 10% of new signups, the lowest-CAC channel (Nav)
• Affiliate program launched from zero, 15% of new customers within 6 months (Linqto)

The founder wrote about both programs in The Lowest-CAC Channel Is Built, Not Bought. The case studies: Stagnant to 362% and The 80% Direct Problem.

Related reading

• The Future of Marketing: How AI Is Shaping Customer Journeys
• The Four Layers of a Marketing Tech Stack That Actually Works

How it starts

It starts with a free 30-minute consultation: five minutes on your business, the rest on advice you can use whether or not you go further.